Testing The Waters…

 Fall is here and for some sellers, pricing a property in this changing market is spookier than a Halloween
goblin! Some try the “Do it yourself” method of seeing what their neighbors’ homes sold for in the past year and add another 10-20% “for good measure!” Others tried but did not keep abreast of absorption rates for their price range and adjust accordingly. Still others didn’t take into account that, even though we are in a balanced market (compared to a seller’s market) it takes more time, money and expertise to sell. 
   Although sellers sometimes want to “test the waters” with a higher price and then reduce it if they don’t get a sale, this is not a good strategy in the current market. Prices have been stabilizing and not necessarily increasing. If you choose to overprice your home, you’ll lose valuable market time so when you do price to sell, the “sell” price may have decreased and you end up with a lower sales price than if you priced your home correctly to start!
   Selling is serious business!  As your WINDERMERE“Condominium Specialist”, I’ll guide you with “on target” pricing based on current
statistics and implement innovative marketing techniques geared to today’s market! I visit all competing properties before and during the listing term to give you my professional assessment of your competition and suggest strategies to make sure that you’re a SUCCESSFUL SELLER!